Los Angeles, California, May 26, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Trimana, a specialty upscale foodservice restaurant chain throughout the greater Los Angeles area has authorized Reed’s and Virgil’s premium sodas and candy in all 46 locations. Founded more than 18 years ago, Trimana is known as an upscale restaurant chain offering fresh, healthy and wholesome foods for breakfast and lunch. Trimana’s retail store fronts, office building and food court locations are situated in high profiles areas such as, Beverly Hills, Hollywood, Burbank, Century City & Los Angeles Airport, just to name a few.

“Trimana has a unique niche in providing delicious, wholesome meals, catering and delivery services to busy offices and retail locations in and around Los Angeles,” commented Chris Christopher Reed, Founder and CEO of Reed’s, Inc. “Their menu is updated daily and features a variety of fresh foods, salads, and sandwiches. The Reed’s & Virgil’s Premium, All Natural, Award winning sodas and candy will be a perfect compliment to Triman’s selection of gourmet and wholesome foods.”

Neal Cohane, Reed’s Senior VP of Sales and Marketing stated, “We are excited to have our brands in Trimana, a growing premium restaurant chain with high volume phenomenal locations. Patrons of Trimana will now be able to enjoy Reed’s & Virgil’s natural alternative brewed beverages conveniently and often. Trimana offers a tremendous opportunity to gain additional presence throughout the greater LA market. Todd Engstrum, our So Cal Region Manager continues to capitalize on all market opportunities, increasing our company’s penetration through new channels of business everyday.”

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Los Angeles, California, May 18, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Meijer, Inc., which operates 191 supercenter stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky, has agreed to carry select Reed’s and Virgil’s beverages direct through its warehouse and then distributed in all of its stores in the Central U.S.

Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “We are very excited to be partnering up with Meijer. As a leading innovative retailer of natural and organic products in the Central U.S., Meijer’s supercenters represent a significant opportunity to increase brand awareness in one of the largest and best established chains in the country.”

Neal Cohane, Senior VP of Sales & Marketing at Reed’s, Inc., commented, “The opportunity to work with Meijer, a true innovator and retailing powerhouse, is very exciting. We look forward to enhancing the portfolio of high quality natural premium products that discriminating consumers have come to expect at Meijer’s supercenters. Our sales team’s efforts over the past two and a half years are continuing to pay off. The demand for our brands is contagious and is reflected in this new direct delivery distribution partnership with Meijer, the pioneer of the modern day supercenter.”

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Reed’s recently announced financial results that included record revenues, increases in profit margin and positive EBITDA for the first quarter of 2010. The company is anticipating solid revenue gains of 20% or greater for the year 2010.

The Source Capital Group Small Cap Virtual Conference will showcase emerging small and micro cap companies in a live forum with a question and answer session to follow the presentation. The virtual conference will be held from May 18-19, 2010 and will be broadcast at the conference website (http://sourcegrp.com/conference/confsect2.html). Shareholders, potential investors, analysts, brokers, and industry professionals are encouraged to attend by visiting the conference website.

Investors interested in additional information or scheduling a one-on-one conversation with Reed’s can visit www.sourcegrp.com/conference/confsect6.html or contact Matthew Buttner at MButtner@sourcegrp.com 203-341-3500 ext. 237.

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Los Angeles, California, May 11, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, today announced its financial results for the first quarter ended March 31, 2010.

First Quarter 2010 Highlights:

– First quarter sales increased 17% to a record $4.0 million.
– Gross profit in the first quarter increased 26% to $1.1 million.
– Gross margin in the first quarter increased by 200 basis points to 27%.
– Operating expenses in the first quarter decreased by $86,000, or 7% to $1.2 million.
– EBITDA for the first quarter was $172,000, as compared to an EBITDA loss of $159,000 in the first quarter of 2010(See EBITDA table at end of this release for further non-GAAP information).

– Cash plus revolving LOC availability was $1.3 million at March 31, 2010, as compared to $1.5 million at December 31, 2009.
– Working capital increased by approximately $500,000 during the quarter, to $2.5 million
– Ramped up private label business with the addition of third private label customer.
– Began production/shipment of new ‘Reed’s Rx’ Remedy for Nausea and Motion Sickness.
– Reed’s Rx’ Natural Ginger Nausea Relief gained placements in over 7,000 CVS/Pharmacy locations nationwide.

– Expanded relationship with Kroger’s and Woodman’s Food Market; and established new relationship with Associated Wholesale Grocers (AWG).

“The first quarter is usually the weakest, but the fact that the Company was EBITDA positive makes it clear to us that we have moved into profitability,” said Chris Reed, Founder and CEO of Reed’s, Inc. “Our strategic plans are unfolding and are boosted by the improving economy. In the first quarter, revenues from our existing brands provided a solid base while our new branded products and private label sales took us to a 17% sales increase over last year, with higher margins. As we go into the second quarter, sales of all of our brands continue to outpace last year, and we anticipate substantial increases in private-label product sales throughout 2010. Gross profits from private-label sales will fuel our promotions of branded products. We project 20%-plus overall revenue increases for 2010.”

Reed’s Chief Financial Officer, Jim Linesch, commented, “We currently have $1.3 million cash available and we are cash flow positive. Our ability to run lean has helped us weather the economic downturn in 2009 and to reach profitability faster in 2010. Reed’s is nimble and quick, enabling us to seize opportunities that others cannot.”

Conference Call

Jim Linesch and Chris Reed will review the Company’s first quarter financial report in a conference call following the close of the market today. Time and dial-in information for the Company’s conference call will be available later in the day.

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May 4, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with Golden Sweet Company, Inc., a direct store distributor in the San Francisco Bay area. Golden Sweet Company will immediately begin carrying the full line of Reed’s and Virgil’s branded products, including Reed’s Candy and Sonoma Sparklers for direct store delivery.

“Golden Sweet Company is fast-growing provider of upscale natural premium branded and gourmet items to major chain super stores, independent grocery stores, natural grocery markets, and super produce markets,” noted Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Reed’s line of unique, top selling natural sodas and ginger candies is a perfect fit for Golden Sweet Company’s gourmet and natural product offerings, and gives us the opportunity to expand into the greater San Francisco Bay area. The greater San Francisco Bay Area is an extremely important market to develop for our brands. This marketplace is, without a doubt, our Sweet Spot.”

Bob Lyon, Western Region VP of Sales at Reed’s, Inc., commented, “High quality direct store distributors such as Golden Sweet Company are at the forefront of understanding consumers’ desire for all natural premium products such as Reed’s. We see this as a win-win strategy and we are excited to have the opportunity to work with Golden Sweet.”

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