Los Angeles, California, March 22, 2011 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, today announced its financial results for 2010.

Financial Highlights:

* Sales increased 34% to $20.4 million.
* Gross profit was 21% of sales during 2010, as compared to 24% in 2009, reflecting start up costs incurred during the period.
* Operating expenses were about the same in 2010, compared to 2009.
* Modified EBITDA was $456,000 in 2010, as compared to a modified EBITDA loss of $306,000 in 2009.
* Net loss for 2010 narrowed to $1,310,000, or $0.14 per share, from $2,559,000 in 2009.
* Working capital at December 31, 2010 was $1.8 million, as compared to $2.0 million at December 31, 2009.
* Cash availability was $1.1 million at December 31, 2010, as compared to $1.3 million at December 31, 2009.

“We are cautiously exuberant with our results for the year,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Our growth has been the result of a lot of hard work developing the channels for our excellent brands.” Mr. Reed added, “Our strategy of diversifying with private label production is serving to fill production capacity as well as advance our branded business. We have increased our capabilities, since we are constantly developing formulas, brands and packaging. As a result, we have some new branded products in the pipeline for 2011 that are exciting and unique.”

James Linesch, Reed’s Chief Financial Officer, said, “Our 34% sales growth was driven by an over 17% increase in our branded business. Margins for our branded business held constant overall in 2010, as compared to 2009, despite certain raw materials cost increases. Our second half 2010 margins were negatively impacted by start-up costs on our private-label business and, to a lesser extent; on product rollout costs on our new ZERO line. ” Mr. Linesch added, “During 2010, our cash flow loss from operations was about $130,000. We also used $696,000 to build up inventory and increase accounts receivable, with our expanded base of business. We invested $383,000 in our plant. To fund our expansion, we sold $555,000 of stock and increased our borrowings by $417,000. We are currently well capitalized to execute our 2011 plans, as we look forward to another year of rapid growth.”

Conference Call

The Company will conduct a conference call at 4:15 p.m. Eastern Standard Time (EST) on Tuesday, March 22, 2011 to discuss its 2010 financial results and outlook for 2011. To participate in the call, please dial the following number five to ten minutes prior to the scheduled call time: 888-240-4700. International callers should dial 512-225-9559. The conference ID for this call is 936603#.

See the entire press release including the financial statements and EBITDA schedule on our website: www.reedsinc.com

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Joining Mr. Chris Reed, Founder, Chairman, and Chief Executive Officer of Reed’s, Inc., will be Mr. James Linesch, Reed’s Chief Financial Officer. The Company previously announced record revenues for 2010 that exceeded $20 million and surpassed its 30% top line guidance. Reed’s plans to issue an earnings release prior to the call.

To participate in the live conference call, please dial the following number five to ten minutes prior to the scheduled conference call time: 888-240-4700. International callers should dial 512-225-9559. The Conference ID for this call is 936603#.

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For Immediate Release:

Reed’s will be serving the original Perfect Storm cocktail alongside Sailor Jerry Rum at a variety of SXSW 2011 events.

LOS ANGELES, CA–(March 14, 2011) – Reed’s, Inc. (NASDAQ: REED) (OTCBB:REEDP), maker of the top-selling sodas in natural food stores nationwide has partnered with Sailor Jerry Spiced Rum to bring libations to attendees and bands at the annual South by Southwest Music and Media Festival in Austin, TX.  The festival kicks off with a showcase Tuesday March 15th at the Scoot Inn hosted by Panache Booking and features bands such as Bare Wires, the Grass Widow among others.

Bartenders across the city will be mixing The Perfect Storm at a variety of events and parties until the close of the festival on Sunday March 20th.  The Perfect Storm is a custom cocktail created with 1 part Sailor Jerry Rum, 1 part Reed’s Extra Ginger Brew and a splash of lime juice. Reed’s will also be available at the Sailor Jerry mobile Aistreams parked throughout Austin.

Reed’s Ginger Brews and Virgil’s Cream Soda and Root Beer will also be available along with the Perfect Storm and Sailor Jerry Rum at the following parties and venues:

Wednesday March 16:

Shangri-la (1016 East 6th St) -starting at noon- All Saints Spitalfields presents IamSound 2011 Showcase featuring Friendly Fire, Foster the People, Theophilus, London, Mount Kimble, DOM and NewVillagers.

Emos (603 Red River Street) -starting at noon- Brooklyn Vegan Day Party featuring: Anamanaguchi, Turbo Fruit, A Place to Bury Strangers, Darwin Deez, Chiddy Bang, The Vaccines, Mister Heavenly and Surfer Blood.

Bar Crawl through Downtown 6th Street bars and clubs.

Shangri-la (1016 East 6th St) -starting at 8pm- Spaceland/ LA Records presents Oragami Records Showcase featuring Frankie & The Heartstrings, Super Humanoids, Hanni El Khatib, Austra and more.

Thursday March 17:

Shangri-la (1016 East 6th St) -starting at noon- Hardly Art Fag Party featuring La Sera, Dirty Beaches, Unnatural Helpers, Las Robertas, Dizzy Eyes, Young Prisms, Coleen Green and Heavy Hawaii.

Shangri-la (1016 East 6th St) -starting at 8pm- Force Field PR Showcase featuring Hunx and his Punx, The Fresh and Only’s, Beach Fossils, Young Magic, Veronica Falls, Fergus & Geronimo, Dam Mantle and Devon Williams.

Friday March 18:

Shangri-la (1016 East 6th St) -starting at noon- Trouble in Mind Records Showcase featuring Personal and the Pizzas, The Mean Jeans, Wax Museums, The Wrong Words, White Wires, Wounded Lion, The Paperhead, Cheap Time, The Night Beats and The Hex Dispensers.

Shangri-la (1016 East 6th St) -starting at 8pm- Making Time/FIXED/Learning Secrets Showcase featuring Rainbow Arabia, Bikini, Lesands, Sun Airway and DJ sets by JDH, Dave P, Ian Orth and Jeramy Neugent, Mize Z., Russ Alexander and more.

Saturday March 19:

Shangri-la (1016 East 6th St) -starting at noon- Sailor Jerry Showcase featuring Pulled Apart by Horses, White Mystery, The Greenhornes, Creepoid, Mickey and more.

Shangri-la (1016 East 6th St) -starting at 8pm- True Panther Showcase featuring Trash Talk, DOM, Nite Jewel, Unknown Mort, Orchestra, Janka Nabay, Cass McCombs, Love Inks, Melted Toys. with DJ sets by Ghost on Tape, Deadboy, Glasser and Samps.

About Reed’s, Inc.

Reed’s, Inc. makes the top selling natural sodas in the natural foods industry, sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning, non-alcoholic Ginger Brews are unique in the beverage industry. Ginger Brews are made using fresh ginger, spices and fruits with a brewing process that predates commercial soft drinks. Reed’s, Inc. owns Virgil’s Root Beer, the top-selling cola line in natural foods, as well as China Cola, the top-selling natural foods cola. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the drug store and grocery retail channels. Reed’s also acquired the Sonoma Sparkler brand at the end of 2009, an all natural sparkling juice celebration drink with an established customer base. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, and restaurants nationwide. Reed’s products are also sold in Canada and Mexico, along with a small presence in Europe, the Middle East, South Africa, Japan and Singapore. For more information about Reed’s, please visit the company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed’s on Twitter at http://twitter.com/reedsgingerbrew

Reed’s Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf

Subscribe to Reed’s RSS feed at: http://www.irthcommunications.com/REED_rss.xml

More information can be found at: http://www.irthcommunications.com/clients_REED.php

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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The date, time and location of Reed’s presentation at the conference are as follows:

Date: Tuesday, March 15, 2011

Time: 1:30 – 2:00 p.m., Track I

Location: The Ritz Carlton, Laguna Niguel

One Ritz-Carlton Drive, Dana Point, California 92629

The Roth 23rd Annual OC Growth Stock Conference that brings together executives from over 400 growth companies including 100 Chinese companies, and is expected to attract over 1000 investors from the buy side. This event is designed to provide investors with a unique opportunity to gain insight into small and mid-cap growth companies across a variety of sectors, including energy, software, technology, industrials, healthcare, media, consumer and retail.

Reed’s management will be hosting one-on-one meetings with investors by request throughout the conference to provide an overview of its business. For more information, or to request a one-on-one meeting, please contact conference@roth.com, or visit www.roth.com.

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While retail dollar sales for the total CSD category grew just 0.4% in the 26 weeks ending February 13, 2011, Reed’s and Virgil’s brands were top performers with a combined 26.4% growth. Virgil’s was the fastest growing of the top ten premium CSD brands with 34.1% growth, with Reed’s number two, growing at 20.8% during this period. Unit sales for Virgil’s and Reed’s were as impressive, with growth of 40.5% and 20.3% respectively. According to IRI data, combined Reed’s/Virgil’s is currently the number six player within the Premium Bottle CSD category in mainstream grocery and is on track to surpass some key competition by the end of 2011. Key brands in the premium CSD category include IBC, Stewarts, Jones, Izze, Henry Weinhard and Boylan’s.

“We’re seeing steady growth of our brands in mainstream supermarkets,” stated Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “We feel that we are still at the beginning of our potential in mainstream supermarkets but already this represents a significant part of our sales.”

Neal Cohane, Senior Vice President of Sales and Marketing for Reed’s, Inc., said, “The Reed’s national sales team is focused and motivated to make Reed’s and Virgil’s the #1 Premium CSD in the U.S. While Reed’s and Virgil’s brands have for years been the dominate player in the natural food channels, the IRI data affirms that our brands are now being embraced by a growing numbers of mainstream shoppers. Our strategy is to continue to drive growth within natural grocery stores, while accelerating growth in mainstream supermarkets. As we continue to close distribution voids in grocery stores across the US and Canada, we expect to remain one of the fastest growing brands in the CSD category.”

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Los Angeles, California, Feb. 16, 2011 — Reed’s, Inc. (NASDAQ: REED -News) (OTC.BB:REEDP – News), maker of top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with SPIKE Beverage LLC, a full- service direct store delivery distributor of premium non-alcohol beverages with six offices throughout the state of Arizona. Under the agreement, SPIKE has agreed to begin distributing Reed’s and Virgil’s brands in all retail channels, large and small.

Bill Osteen, Senior VP of Business Operations for SPIKE, stated, “SPIKE Beverage is extremely excited with its new partnership with Reed’s, Inc. We have been following the progress of Reed’s and Virgil’s brands for some time now and believe their brands are a perfect complement to our present distribution system. We have been seeing a growing demand in the premium ‘all natural’ carbonated soft drink category and know we are partnering with a leader in this segment.”

Neal Cohane, Senior Vice President of Sales and Marketing for Reed’s, Inc., commented, “This is another great step forward for our brands. SPIKE Beverage will prove to be great partners, helping our portfolio of brands land in channels of distribution that are presently untapped. Mainstream retailers throughout Arizona have been recommending that we partner with no one else in the state except SPIKE to expand our footprint. Thanks to Eddie Pearson, Reed’s VP Sales in the South Region, for landing this great opportunity.”

About SPIKE Beverage LLC

SPIKE Beverage LLC is a full-service, direct store delivery distributor of premium non-alcohol beverages throughout the state of Arizona. SPIKE is recognized for its innovative business model and trend-setting product portfolio. SPIKE has six offices throughout the state of Arizona. For more information, please visit http://www.spikebeverage.com

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“Natural beverage maker Reed’s boosted its business by expanding into private-label production.”

“2011 is taking off like a jackrabbit,” said founder and Chief Executive Chris Reed.

Read Mr. Lee’s article here.

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Los Angeles, California, Feb. 4, 2011 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of top-selling sodas in natural food stores nationwide, announced today that it completed its securities purchase agreement with institutional investors, raising an aggregate amount of $750,000 in gross proceeds (before placement agent fees and offering expenses) through the sale 304,880 shares of its common stock at $2.46 per share and warrants to purchase up to 121,952 additional shares of common stock.

Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., stated, “We received an unsolicited offer to buy shares from one of our institutional investors. With the stock up significantly, we took advantage of an opportunity to beef up the capital reserves of the Company as we move into a robust 2011.”

This press release shall not constitute an offer to sell or the solicitation of an offer to buy securities. The securities offered and sold in the private placement have not been registered under the Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in the United States absent registration, or an applicable exemption from registration under the Securities Act and applicable state securities laws.

Source Capital Group, Inc. acted as the exclusive placement agent for the transaction.

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Los Angeles, California, Feb 1, 2011 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that sales of its products internationally rose 96% in 2010, helping to fuel record revenues of over $20 million for the year.

“While the U.S. is such a big playground for Reed’s and represents the lion’s share of our business, we also have distribution in many countries around the world,” commented Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “In 2010, strong international sales of our brands helped to drive record top line growth. Our natural beverages are also sold in Canada and Mexico, as well as in Europe, the Middle East, Africa, Japan and Singapore. We’re thrilled to see our sales climb outside of the U.S.”

Neal Cohane, Reed’s Senior VP of Sales and Marketing, stated, “Even though our focus is in the U.S., opportunities to build our brand internationally are still largely untapped. Overseas consumers are becoming much more sophisticated about looking for the best natural products and premium brands such as Reed’s and Virgil’s. Our beverages represent a unique alterative to the ordinary and we look forward to increasing our presence internationally.”

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Friday, January 21, 2011

“The Los Angeles Business Journal’s index of largest local public companies rose only slightly for the week ended Jan. 21, despite strong earnings reports boosting the overall markets.

The weighted LABJ index rose 0.25 percent to 123.43, with decliners outpacing gainers 112 to 56.

Reed’s Inc. jumped nearly 12 percent to $2.36. The Los Angeles natural soda maker previewed year-end results in which revenue jumped 34 percent, and said it anticipates minimum top-line growth of 30 percent this year.”

Click here to view the article: Los Angeles Business Journal

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