Ginger Ale to Compete With Over the Counter Drugs

Company’s Decision Comes After Years of Hearing From Customers’ Medicinal Uses of Their Reed’s Ginger Brews and Numerous Medical Studies Validating the Health Benefits of Ginger

LOS ANGELES, CA–(Marketwire – December 7, 2009) – Reed’s, Inc. (NASDAQ: REED) (NASDAQ: REEDR), maker of the top-selling sodas in natural food stores nationwide, announced today that it will begin producing new products designed to compete with existing over the counter medicines.

“For years we have been hearing from our customers on how they use our ginger brews to treat health conditions. We’ve spoken to customers using our drinks for motion sickness, food poisoning, migraines, morning sickness, irritable bowel syndrome and even autism,” commented Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc.

“I started this business because I believed in the healing power of ginger. I studied Ayurveda (East Indian herbology) and Chinese medicine, and using the principles of these herbal pharmacopeias, I developed my Reed’s Ginger Brews. Responding to the growing trend toward more natural products, drug stores have started to include natural drug alternatives alongside over-the-counter drugs. In fact, we have been encouraged to develop these products for a certain drug store chain. Therefore, we have created a new line of products based on the Reed’s Ginger brand. The new brand includes variations on some of our most popular ginger products and will have a new trademark, R(x)eed’s where the r and x are joined like in drug store signs of old days.” Mr. Reed added, “Since we started making our Reed’s Ginger Brews, considerable research has come out showing the health benefits of ginger, including its ability to kill bad bacteria in the digestive track, treat post-chemo nausea and combat cancer cells. We look forward to the ongoing, research around ginger and believe ginger should be a regular component of everyone’s diet. We are the only company in the world that brews fresh ginger to make our ginger ales, which is the main reason our drinks have worked so well for our customers.”