IC Places Says — “Invest in What You Love…”

Reed’s, Inc. Focus of New Article for the Cultural and Lifestyle Portal

Company’s Products Were Also Featured on the Sunday Online TV Show, The Home Entertainment Review Syndicated Through TV and on www.icPlaces.com With Over 10 Million Viewers

LOS ANGELES, CA–(Marketwire – January 26, 2010) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, is the subject of a new IC Places (OTCBB: ICPA) article entitled, “Invest in What You Love, Son.” The article is available online at:http://www.icplaces.com/include/icstory.asp?cat=Business&storyuid=samblis12333&citysite= orlando

In the article, author Steven Samblis said, “My father taught me many things, but one thing in particular stands out as possibly the most important philosophy of his investment strategy, ‘Invest in what you love, Son.’ I only buy shares in companies that have a product I would buy. Better yet, I only buy shares in companies that have products or services that I would, as a salesperson, be proud to represent. After all, when you buy shares in a company you become one of the owners of that company. That’s step one.”

Reed’s also received coverage on Samblis’ weekly syndicated Internet show, “The Home Entertainment Review”, which airs on 350 IC Places city websites nationally www.icplaces.com, on Mevio at www.dvdreview.mevio.com and on TV through a syndication with i2.tv. The show has 10 million viewers over all the networks it appears on.

“I think the article brings up a great point, one which Peter Lynch, the famous Fidelity mutual fund manager made popular in one of his books. Buy what you know and understand,” stated Mr. Chris Reed, Founder and CEO of Reed’s, Inc. “This goes for the products you put in your body first and foremost. I began making Reed’s Ginger Brew in my kitchen, over twenty years ago. I followed my passion and have been able to bring the best all natural sodas to the market. We’re really excited that IC Places put this article together and also featured our products on its weekly TV show.”

Mr. Reed added, “Our success has been based on the consumer loving our products, for a variety of reasons. Our use of ginger is one of the key differentiators from all the other so called ‘herbal’ and functional sodas available. Ginger has been studied extensively, and is one of the only functional ingredients that can legitimately claim health benefits.”

About IC Places
IC Places owns and operates 350 U.S. city websites offering virtual keyhole views of the social, business, and cultural life in each city. Conversation in each city is fueled by a mixture of National, Regional and Local Journalists, including: Chris Knipp, John Stossel, Chuck Norris, Pat Buchanan and Margo Howard — Niece of beloved advice columnist Dear Abby. The company is publicly traded on the OTCBB Symbol ICPA.