Mr. Reed Will Join Presenter Manoj Bhargava, CEO of 5-Hour Energy, and Other Beverage CEOs on a Panel Called “Taking on the Big Boys”

LOS ANGELES, CA–(Marketwire – December 3, 2009) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Founder, Chairman and CEO Mr. Chris Reed will be speaking at the BevNET Live Winter event. Mr. Reed will be part of a panel of innovative beverage CEO’s. The panel will begin at 11:55 a.m. on December 8th, and is entitled “Taking on the Big Boys.”

Held at the Loews Santa Monica Beach Hotel in Santa Monica, CA on December 7th and 8th, BevNET Live Winter 2009 is the latest evolution of BevNET’s popular event format. Expanded into a day and a half format, “Beverage School” and BevNET “Best of 2009” Awards dinner will be held on Monday, December 7 and the BevNET Live “main event” will be held on December 8th.

BevNET’s website stated, “BevNET Live has added a pair of beverage marketers whose longevity and status prove that a brand doesn’t have to come off a Coke or Pepsi truck to successfully move product.”

Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., commented, “I’m thrilled to have been asked to speak on the panel. I feel I have a lot to offer new people starting out in the beverage industry, from creative brands, creative financing approaches to keeping a positive mental attitude through thick and thin.”

“We picked Chris for this panel because we think he’s an innovative thinker and an entrepreneur who has repeatedly proven himself able to address the problems of the small operator with nimble, unconventional solutions,” said Jeffrey Klineman, the editor of BevNET. “Chris Reed was at the vanguard of the growth of natural and gourmet sodas. The longevity — and recent growth — of Reed’s over the years is testament to the quality of the product and his willingness to do what it takes to succeed. He’s not afraid to stand in the way of beverage giants and stake out his turf as an independent operator. Chris was one of our first choices to speak to the community of marketers, retailers, distributors and investors coming to BevNET Live — we think he’s got an immense amount of wisdom and experience to share, and we know he’ll do it with good humor and insight.”