Reed’s, Inc. Announces Bulk Barn, Canada’s Largest Bulk Food Retailer, to Carry Selected Reed’s Beverages

Company Expands Sales of Branded Products in Canada with Growing Retail Food Chain

Los Angeles, California, Sept. 21, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top selling sodas in natural food stores nationwide, announced today that Bulk Barn, which operates over 130 retail stores across Canada, has begun carrying selected Reed’s beverages in all of its stores in Canada.

“We are thrilled to be working with Bulk Barn, the largest bulk food retailer in Canada offering the best, freshest selection of premium products and packaged items in the country,” said Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Bulk Barn carries over 4,000 quality items, from grains, spices, nuts, candies, exotic dried fruits, vitamins, supplements, and a host of healthy and natural food products, and we will be one of only a few beverage lines carried in their stores. Our all natural sodas offer the perfect addition to Bulk Barn’s wide selection of premium quality products. We are excited to work with them and increase our presence in Canada by offering Bulk Barn customers the finest natural beverages in the world.”

Neal Cohane, Reed’s Senior VP of Sales and Marketing, stated, “We continue our North American expansion. Bulk Barn will help expand Reed’s presence in all Canadian provinces except B.C. Opportunities to build our brand in Canada are untapped. Gaining entry into a prestigious retailer like Bulk Barn will only help build our momentum moving forward. Canadian consumers are sophisticated shoppers looking for natural and organic brands. Reed’s is a tremendous alternative to the everyday ordinary.”