Reed’s, Inc. Announces Distribution Agreement with SPIKE Beverage of Arizona

Company Enhances Distribution in Southwestern United States

Los Angeles, California, Feb. 16, 2011 — Reed’s, Inc. (NASDAQ: REED -News) (OTC.BB:REEDP – News), maker of top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with SPIKE Beverage LLC, a full- service direct store delivery distributor of premium non-alcohol beverages with six offices throughout the state of Arizona. Under the agreement, SPIKE has agreed to begin distributing Reed’s and Virgil’s brands in all retail channels, large and small.

Bill Osteen, Senior VP of Business Operations for SPIKE, stated, “SPIKE Beverage is extremely excited with its new partnership with Reed’s, Inc. We have been following the progress of Reed’s and Virgil’s brands for some time now and believe their brands are a perfect complement to our present distribution system. We have been seeing a growing demand in the premium ‘all natural’ carbonated soft drink category and know we are partnering with a leader in this segment.”

Neal Cohane, Senior Vice President of Sales and Marketing for Reed’s, Inc., commented, “This is another great step forward for our brands. SPIKE Beverage will prove to be great partners, helping our portfolio of brands land in channels of distribution that are presently untapped. Mainstream retailers throughout Arizona have been recommending that we partner with no one else in the state except SPIKE to expand our footprint. Thanks to Eddie Pearson, Reed’s VP Sales in the South Region, for landing this great opportunity.”

About SPIKE Beverage LLC

SPIKE Beverage LLC is a full-service, direct store delivery distributor of premium non-alcohol beverages throughout the state of Arizona. SPIKE is recognized for its innovative business model and trend-setting product portfolio. SPIKE has six offices throughout the state of Arizona. For more information, please visit