Reed’s Announces First National Restaurant Chain Private Label Agreement

Maker of Top-Selling Natural Sodas to Partner with Growing Restaurant Chain

Los Angeles, California, Nov. 11, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, today announced its first private label agreement with a growing national restaurant chain that owns and operates over 100 casual dining restaurants in the U.S. coast-to-coast.

“This allows us to move our premium beverage craftsmanship into the restaurant business in much of the same way that Coke and Pepsi have done with chains nationwide,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Beginning our first private label agreement with a growing national restaurant chain is extremely exciting. We are pleased to have been chosen and to have the privilege of working with a group known for its award-winning food and handcrafted beverages. They have plans to grow by 200 to 300 percent over the next few years. This represents a whole new business line for the Company that could be a tremendous winner for us.”