Reed’s, Inc. Announces Private Label and Branded Partnership with Stew Leonard’s

Maker of Top-Selling Sodas in Natural Foods Solidifies Relationship with “The World’s Largest Dairy”

Los Angeles, California, October 19th, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it has partnered with Stew Leonard’s to deliver branded and private label all-natural, sparkling juices and soft drinks. Stew Leonard’s is not only the world’s largest dairy store; it is also in the Guinness Book of World Records for having “the greatest sales per unit area of any single food store in the United States.” It has been listed as one of Fortune Magazine’s top 100 businesses to work for seven years in a row. It currently employs approximately 2,000 employees.

“Partnering with Stew Leonard’s is an extremely exciting opportunity,” stated Neal Cohane, Senior Vice President of Sales and Marketing for Reed’s Inc. “Stew Leonard’s is a very high profile chain and has been a creative, driving force and leader within the supermarket industry for decades. We look forward to driving mutually beneficial sales and marketing programs that will deliver phenomenal exposure for Reed’s entire portfolio of brands for the tri-state New York metro market.”

Rick Baker, Senior Buyer for Stew Leonard’s stated, “We are extremely selective about the quality of the products we merchandise within our upscale retail stores, whether they are our own private label brands or branded products from our national/regional partners. Reed’s branded product line exceeds our expectations and will be a unique addition to our current beverage offerings. We look forward to working with the Reed’s team to develop unique and superb beverages for our loyal customers.”