Reed’s, Inc. Announces Record Revenues of Over $20 Million for 2010

Company Exceeds Fiscal 2010 Revenue Guidance and Delivers 34% Growth Rate

Los Angeles, California, Jan. 18, 2011 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that revenues increased 34% and exceeded $20 million for 2010, surpassing its 30% guidance as product sales increased across all categories.

“We continue to experience strong growth in our branded products,” said Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “In addition, our private label business continues to grow even faster. This is helping to fuel the growth of Reed’s and Virgil’s brands as we work with some of the best, well-known retailers in the world. As we stated in the past, we continue to finance the growth of our brands from the gross profits of our private label business. We expect to see the same kind of revenue acceleration in 2011 as in 2010 as we launch new branded products and increase our distribution into mainstream supermarkets and natural foods stores.”

Mr. Reed added, “We believe our record top line results for 2010 reflect the integral value of Reed’s business model with our private label initiative fueling the increase of sales of our branded products. We continue to see momentum build here. “