Company to Expand Sales of Premium Branded Products in San Francisco Bay Area
May 4, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with Golden Sweet Company, Inc., a direct store distributor in the San Francisco Bay area. Golden Sweet Company will immediately begin carrying the full line of Reed’s and Virgil’s branded products, including Reed’s Candy and Sonoma Sparklers for direct store delivery.
“Golden Sweet Company is fast-growing provider of upscale natural premium branded and gourmet items to major chain super stores, independent grocery stores, natural grocery markets, and super produce markets,” noted Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Reed’s line of unique, top selling natural sodas and ginger candies is a perfect fit for Golden Sweet Company’s gourmet and natural product offerings, and gives us the opportunity to expand into the greater San Francisco Bay area. The greater San Francisco Bay Area is an extremely important market to develop for our brands. This marketplace is, without a doubt, our Sweet Spot.”
Bob Lyon, Western Region VP of Sales at Reed’s, Inc., commented, “High quality direct store distributors such as Golden Sweet Company are at the forefront of understanding consumers’ desire for all natural premium products such as Reed’s. We see this as a win-win strategy and we are excited to have the opportunity to work with Golden Sweet.”