Launch to Include Reed’s and Virgil’s Brands in All 160+ Fresh & Easy LocationsThroughout California, Arizona and Nevada
Los Angeles, California, June 8, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Fresh & Easy Neighborhood Market, which operates over 150159 Fresh & Easy stores throughout California, Arizona and Nevada, will begin carrying selected Reed’s and Virgil’s products in all of its 160+ locations.
“Fresh & Easy is a true innovator, providing the highest quality, freshest food to neighborhoods in the Western U.S. with stores that are about a third of the size of the average U.S. supermarket,” stated Chris Reed, Founder and CEO of Reed’s, Inc. “Their smaller size format and focus on quality and freshness makes this a perfect fit for Reed’s all natural products.” Added Mr. Reed, “We are very excited to be working with them as they increase their footprint in the U.S. and position themselves to become one of the top supermarket retailers in the country.”
Bob Lyon, Western Region VP of Sales at Reed’s, Inc., commented, “Fresh & Easy is extremely selective about soft drink brand placements in their stores. We are extremely proud that our brands met Fresh & Easy’s approval. We are looking forward to developing a very strong and rewarding relationship for Fresh & Easy. Having our brands authorized with the 3rd largest retailer in the world (Tesco PLC) is nothing but positive news for Reed’s Inc and our brands. This is a perfect complement to our premium Reed’s and Virgil’s brands, and a very exciting opportunity to partner and grow with one of the most experienced, international retailer in the world.”