Initial Launch to Include All 191 Meijer Stores in Michigan, Indiana, Ohio and Kentucky
Los Angeles, California, May 18, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Meijer, Inc., which operates 191 supercenter stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky, has agreed to carry select Reed’s and Virgil’s beverages direct through its warehouse and then distributed in all of its stores in the Central U.S.
Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “We are very excited to be partnering up with Meijer. As a leading innovative retailer of natural and organic products in the Central U.S., Meijer’s supercenters represent a significant opportunity to increase brand awareness in one of the largest and best established chains in the country.”
Neal Cohane, Senior VP of Sales & Marketing at Reed’s, Inc., commented, “The opportunity to work with Meijer, a true innovator and retailing powerhouse, is very exciting. We look forward to enhancing the portfolio of high quality natural premium products that discriminating consumers have come to expect at Meijer’s supercenters. Our sales team’s efforts over the past two and a half years are continuing to pay off. The demand for our brands is contagious and is reflected in this new direct delivery distribution partnership with Meijer, the pioneer of the modern day supercenter.”