Los Angeles, California, April 22, 2010 — Reed’s, Inc. (NASDAQ: REED – News) (OTC.BB: REEDP – News) (“Reed’s” or the “Company”), maker of the top-selling sodas in natural food stores nationwide, announced today that it has expanded its product placement into Harris Teeter Food Markets, which operates 196 stores in high-income urban areas throughout the South. Harris Teeter will immediately begin carrying three SKUs of Reed’s Ginger Brews and three SKUs of Virgil’s branded products.
Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “Harris Teeter is an upscale, cutting edge retailer that is a great fit for our brands. As a leading retailer with a strong commitment to natural and organic product offerings across their regions, Harris Teeter lends an incredible opportunity to develop Reed’s and Virgil’s brand awareness in the greater Southern mainstream market.”
Eddie Pearson, Vice President of the Southern Region for Reed’s, Inc., commented, “Harris Teeter is known for its phenomenal customer service and for its innovations like it’s newly “branded” departments. This is a creative group and we look forward to participating in joint marketing programs with Harris Teeter under our annual “partner-with-purpose” marketing plans. This new enhanced relationship should result in significant increases in sales in this supermarket chain.”
Harris Teeter is a food market chain operating in eight Southern states: North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland and Delaware. At the request of Harris Teeter, Reed’s brands will be distributed through their own distribution network.
Partnership will Expand Reed’s Presence in 196 Stores in Eight Southern States