Ginger has a tradition of 30 to 40 centuries of being used as a nausea relief —
Los Angeles, California, March 2, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News) (“Reed’s” or “the Company”), maker of the top-selling sodas in natural food stores nationwide, announced the introduction of its new ‘Reed’s Rx’ Natural Ginger Nausea Relief for the drug store channel. The Company has already begun producing and shipping its ‘Reed’s Rx’ Natural Ginger Nausea Relief to drug stores and has placed its first advertisements into drug store trade publications. The product is being launched in convenient 4-packs of 5.5-ounce cans and is a brew of fresh ginger, honey, pineapple juice, and lemon and lime juices with added vitamin B6.
“We have received many testimonials over the years from people who have used our products for motion sickness, morning sickness and nausea. In addition, ginger has a very long history of use as a remedy for nausea. It was documented to be used by the early Roman Empire in 1000 B.C. and shows up in early medical texts dating from 1600 B.C. As a result, we decided to create a new line of products based on the Reed’s Ginger Brew brand and geared for the drug store trade under the ‘Reed’s Rx’ brand,” stated Chris Reed, Founder, Chairman and Chief Executive Officer of Reed’s, Inc. They are both delicious and effective.”
Mr. Neal Cohane, Senior VP of Sales and Marketing of Reed’s, Inc., commented, “The ‘Reed’s Rx’ product line represents an exciting new growth area, and is a testament to the naturalness and healthiness of our products, which can be used to treat nausea and motion sickness. This new product allows us to access over 240,000 convenience, grocery, and drug stores across the U.S. that have stomach aisles offering over-the-counter nausea relief products, as well other channels, including hospitals, cancer centers, airports, and cruise ships, where consumers are looking for natural alternatives. We believe this represents an exciting new opportunity to significantly grow our sales beyond traditional food and supermarkets.”