Reed’s, Inc. Continues Global Rollout

Company Announces New International Distribution Partners in South Africa and Israel

LOS ANGELES, CA–(Marketwire – December 9, 2009) – Reed’s, Inc. (NASDAQ: REED) (NASDAQ: REEDR), maker of the top-selling sodas in natural food stores nationwide, announced today that it has received its first order from the largest independently owned retail distributor of consumer goods, food products, beverages and pharmaceutical lines in all of Southern Africa. The initial order covered all of Reed’s branded products, including Reed’s Ginger Brew, Virgil’s Natural Soda and China Cola. In addition, Reed’s Inc. received its second order from a new Israeli importer which distributes primarily natural products to convenience stores throughout Israel.

“We are encouraged by these orders,” stated Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “That the South African order was of significant quantity and includes all three of our product lines are just further proof of how much our international sales department has stepped up its efforts. Reed’s and Virgil’s are now available in at least eleven countries and we’re expecting to increase that number in the coming months.”

By distributing products predominantly made in the USA, the South African Importer has become a formidable force in that country’s retail trade sector. In fact, the importer currently distributes high volumes of over 40,000 items to its local markets, and that number is only expected to grow as its offerings become more diverse. Reeds, Inc. is being regarded by many as a key component of that company’s expansion.