Reed’s, Inc. Engages INDIGO Marketing to Market Reed’s Brands in Western Canada

LOS ANGELES, CA–(Marketwire – January 12, 2010) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores across the United States, announced a strategic new partnership with Vancouver, Canada-based INDIGO Marketing, Inc. Food Brokers (Western Canada’s Pre-eminent Natural Products Broker). This partnership is set to begin on January 18th, 2010 and will help increase Reed’s presence across Western Canada.

INDIGO Marketing represents many of the most recognizable and successful natural brands in North America throughout Western Canada. Reed’s partnership with INDIGO will help the Reed’s, Virgil’s, China Cola and Sonoma Sparkler brands gain a stronger foothold in some of the largest western Canadian grocery retailers, including Safeway, Federated Coop, Real Canadian Food Superstores, Sobey’s, and more.

Christopher Reed, Founder Chairman and CEO of Reed’s, Inc., stated, “We are pleased to be working with INDIGO Marketing. They are the premier natural food brokerage firm in Western Canada and a clear leader in the natural food industry. While we do have existing customers in Western Canada we are hoping INDIGO will add some serious horsepower to our sales and marketing in this area.”

Mr. Reed added, “Many top US natural food brands have become major players in Canada. The Canadian consumer is sophisticated, wants natural and organic alternatives, and overall, Western Canada has weathered the economic slowdown better than other parts of North America. The potential for the Reed’s, Virgil’s and our other product lines throughout this region is strong and even stronger now that we are working with the team at INDIGO.”

INDIGO owners Gail Mountain, Debbie Hollett and Gordon Truscott, stated, “This is an extremely exciting opportunity for our company to represent the Reed’s, Inc. brands in western Canada. We recognize that the Reed’s brands are clear leaders within the natural soft drink category and have watched their successes throughout the years. We are fortunate to be able to develop a strategic alliance with the Reed’s team.”