Six Reed’s SKUs and Six Virgil’s SKUs now available to over 2500 retail outlets in the AWG network
LOS ANGELES, CA — (Marketwire – March 4) – Reed’s, Inc. (NASDAQ:REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has established a new retail relationship with Associated Wholesale Grocers (AWG). AWG has authorized six SKUs for the Reed’s Ginger Brew line and six SKUs for Virgil’s Soda line.
The 12 SKUs include: Reed’s Extra, Premium, Original, Raspberry, Cherry & Spiced Apple Ginger Brews; and Virgil’s Root Beer, Cream Soda, Black Cherry Cream Soda, Diet Root Beer, Diet Cream Soda & Diet Black Cherry Cream Soda.
Associated Wholesale Grocers (AWG) is a retailer-owned cooperative serving over 1900 retail member stores and 600 affiliated stores with a complete assortment of grocery, fresh meat, produce, specialty foods, health care, and general merchandise items. AWG and its subsidiaries, which operate through an extensive distribution network and eight distribution centers, deliver to retail outlets in 24 states. AWG recorded sales of $6.9 billion in 2008.
Mr. Eddie Pearson, Reed’s VP of Sales Southern Region, stated, “This partnership with AWG continues our focus on intelligently and methodically building our distribution coverage throughout the South to mainstream stores currently outside of our core customer base. ”
Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. commented, “AWG is a great addition to the Reed’s distribution system. Gaining access into Associated Wholesale Grocer gives us the potential to gain entry into 2500 retail supermarkets in 24 states. This continues our march across the U.S. to gain presence for our Reed’s & Virgil’s brands in mainstream supermarkets while driving sustained growth for the company and our shareholders.”