– Gaining distribution within Woodman’s Food Market —
Los Angeles, California, Feb. 23, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (“Reed’s” or “the Company”), maker of the top-selling sodas in natural food stores nationwide, announced today that it has expanded its product placement into Woodman’s Food Market, the largest size full-service grocery store chain in Wisconsin and northern Illinois that operates on a warehouse model with 13 locations in the 200,000 to 250,000 square foot range, in contrast to typical grocery stores in the 50,000 to 75,000 square foot range.
Reed’s will sell 14 Reed’s and Virgil branded products into Woodman’s Food Market’s, including its Virgil’s Root Beer, Virgil’s Cream Soda, Virgil’s Black Cherry Cream, Virgil’s Orange Cream, Virgil’s Diet Root Beer, Virgil’s Diet Cream, Virgil’s Diet Black Cherry Cream, Reed’s Extra Ginger, Reed’s Original Ginger, Reed’s Premium Ginger, Reed’s Raspberry Ginger, Reed’s Cherry Ginger, including China Cola & Cherry China Cola. Reed’s expects its products to be available in Woodman’s Food Market’s warehouse locations beginning in March, 2010.
“This is another exciting step towards our build out of Reed’s and Virgil’s into mainstream channels of business. We are extremely pleased to be working with such a high-quality supermarket chain within the industry,” said Neal Cohane, Senior Vice President of Sales and Marketing of Reed’s, Inc. “This continues to reflect the increasing demand among consumers for our natural soda and beverage products when given a choice.”