Reed’s, Inc. January Revenues up Over 30%

Company’s Premium Sodas Continue to Receive Strong Acceptance in Mainstream Grocery Chains, With New Products and Distribution Channels Contributing to Performance

LOS ANGELES, CA–(Marketwire – February 4, 2010) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it experienced brisk sales in January, due mostly to base business expansion, with new products contributing to the performance.

“We are off to a great start with our January revenues up over 30% from last year’s month one,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “While our established top selling soda sales are recovering from the economic setbacks of 2009, we are also landing important private label contracts, which are keeping our brewery very busy. Our recently acquired Sonoma Sparklers brand is contributing, especially as a holiday and celebration drink line. Our private label initiative will have a solid impact on our performance in 2010.”

“We will be introducing a whole new product very soon,” added Mr. Reed. “The announcement of our new over-the-counter anti-nausea Reed’sRx line is expected to be a welcomed product line with customers and national retailers.”

“This is really an exciting time for our Company, as we are beginning to realize many of the goals we had when we started in this business over 20 years ago,” continued Mr. Reed.

“While our competitors find themselves stumbling, and the mega-multinationals slowly come around to adopting ingredients like Stevia, which we have used in our diet sodas for years, Reed’s continues to innovate and dominate in our space. I’m extremely proud of our team, and thankful to our loyal customers and shareholders, who share the love of our products and the vision of our Company,” concluded Mr. Reed.