Company Becomes Only Bottling Plant in North America Tooled to Run
Los Angeles, California, August 31, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it has begun producing swing-top bottled beverages from its bottling factory in Los Angeles, California. Reed’s, Inc. is the only bottling plant in North America that is tooled to run swing-top bottled beverages.
“Running swing-top bottled products is a true milestone for our company. Ever since we purchased Virgil’s Root Beer, we have wanted to tool up our plant in North America to run swing-lid bottled sodas. We find that people love the old style European craftsmanship of swing-top bottles and are willing to pay a premium for them,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “For many years, we had to go to Europe to get production of the swing-lid bottles. We are now pleased that we can offer domestic swing-lid production for our brands and select private label customers. Our first productions have started and we have shipped a one liter swing-lid holiday beverage to one of our top private label customers. We will be adding more of our branded as well as private label swing-lid products in the near future. We expect this capability to give us a distinct advantage over other companies who have to outsource to Europe and ship to the U.S. We expect this new revenue stream from swing-lid products to be material.”