Reed’s Inc. to Launch its First Radio Advertising Campaign

Promotion to Reach Four Million Listeners on Clear Channel Los Angeles 104.3 MYfm

Los Angeles, California, Oct. 15, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that its Reed’s and Virgil’s brands will be featured in their first radio advertising campaign this month. The campaign is expected to reach four million listeners on Clear Channel Los Angeles 104.3 MYfm radio station. The campaign is expected to run from October 27th to November 23rd 2010.

“This is the first time we will advertize our brands on the radio. We’re thrilled to be working with Fresh & Easy and Clear Channel Communications, the largest radio station owner in the U.S. for this media campaign,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “We are highlighting our relationship and a program with Fresh & Easy Neighborhood Market. Their focus on quality and freshness is a perfect fit for Reed’s and Virgil’s all natural beverages with their refreshing, delicious and wholesome great taste. We’re excited to be working with Fresh & Easy as they position themselves to become one of the top supermarket retailers in the United States.”

Bob Lyon, Western Region VP of Sales at Reed’s, Inc., commented, “This is truly great exposure for Reed’s and Virgil’s brands. Our products are already being sold in over 150 Fresh & Easy Neighborhood Market stores throughout California, Arizona and Nevada. Clear Channel is a global media giant and they have put together a great program for us. We are excited to be growing with one of the most experienced international retailers in the world and to be represented in a radio campaign powered by the leading and largest operator of radio stations.”