Reed’s, Inc. Reports International Sales up 96% in 2010

Strong Sales Outside U.S. Help to Fuel Record Revenues


Los Angeles, California, Feb 1, 2011 — Reed’s, Inc. (NASDAQ:REEDNews) (OTC.BB:REEDPNews), maker of the top-selling sodas in natural food stores nationwide, announced today that sales of its products internationally rose 96% in 2010, helping to fuel record revenues of over $20 million for the year.


“While the U.S. is such a big playground for Reed’s and represents the lion’s share of our business, we also have distribution in many countries around the world,” commented Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “In 2010, strong international sales of our brands helped to drive record top line growth. Our natural beverages are also sold in Canada and Mexico, as well as in Europe, the Middle East, Africa, Japan and Singapore. We’re thrilled to see our sales climb outside of the U.S.”


Neal Cohane, Reed’s Senior VP of Sales and Marketing, stated, “Even though our focus is in the U.S., opportunities to build our brand internationally are still largely untapped. Overseas consumers are becoming much more sophisticated about looking for the best natural products and premium brands such as Reed’s and Virgil’s. Our beverages represent a unique alterative to the ordinary and we look forward to increasing our presence internationally.”