Reed’s Inc. and Sailor Jerry Rum Come Together at SXSW to Make The Perfect Storm

For Immediate Release:

Reed’s will be serving the original Perfect Storm cocktail alongside Sailor Jerry Rum at a variety of SXSW 2011 events.


LOS ANGELES, CA–(March 14, 2011) – Reed’s, Inc. (NASDAQ: REED) (OTCBB:REEDP), maker of the top-selling sodas in natural food stores nationwide has partnered with Sailor Jerry Spiced Rum to bring libations to attendees and bands at the annual South by Southwest Music and Media Festival in Austin, TX.  The festival kicks off with a showcase Tuesday March 15th at the Scoot Inn hosted by Panache Booking and features bands such as Bare Wires, the Grass Widow among others.


Bartenders across the city will be mixing The Perfect Storm at a variety of events and parties until the close of the festival on Sunday March 20th.  The Perfect Storm is a custom cocktail created with 1 part Sailor Jerry Rum, 1 part Reed’s Extra Ginger Brew and a splash of lime juice. Reed’s will also be available at the Sailor Jerry mobile Aistreams parked throughout Austin.


Reed’s Ginger Brews and Virgil’s Cream Soda and Root Beer will also be available along with the Perfect Storm and Sailor Jerry Rum at the following parties and venues:


Wednesday March 16:

Shangri-la (1016 East 6th St) -starting at noon- All Saints Spitalfields presents IamSound 2011 Showcase featuring Friendly Fire, Foster the People, Theophilus, London, Mount Kimble, DOM and NewVillagers.


Emos (603 Red River Street) -starting at noon- Brooklyn Vegan Day Party featuring: Anamanaguchi, Turbo Fruit, A Place to Bury Strangers, Darwin Deez, Chiddy Bang, The Vaccines, Mister Heavenly and Surfer Blood.


Bar Crawl through Downtown 6th Street bars and clubs.


Shangri-la (1016 East 6th St) -starting at 8pm- Spaceland/ LA Records presents Oragami Records Showcase featuring Frankie & The Heartstrings, Super Humanoids, Hanni El Khatib, Austra and more.


Thursday March 17:

Shangri-la (1016 East 6th St) -starting at noon- Hardly Art Fag Party featuring La Sera, Dirty Beaches, Unnatural Helpers, Las Robertas, Dizzy Eyes, Young Prisms, Coleen Green and Heavy Hawaii.


Shangri-la (1016 East 6th St) -starting at 8pm- Force Field PR Showcase featuring Hunx and his Punx, The Fresh and Only’s, Beach Fossils, Young Magic, Veronica Falls, Fergus & Geronimo, Dam Mantle and Devon Williams.


Friday March 18:

Shangri-la (1016 East 6th St) -starting at noon- Trouble in Mind Records Showcase featuring Personal and the Pizzas, The Mean Jeans, Wax Museums, The Wrong Words, White Wires, Wounded Lion, The Paperhead, Cheap Time, The Night Beats and The Hex Dispensers.


Shangri-la (1016 East 6th St) -starting at 8pm- Making Time/FIXED/Learning Secrets Showcase featuring Rainbow Arabia, Bikini, Lesands, Sun Airway and DJ sets by JDH, Dave P, Ian Orth and Jeramy Neugent, Mize Z., Russ Alexander and more.


Saturday March 19:

Shangri-la (1016 East 6th St) -starting at noon- Sailor Jerry Showcase featuring Pulled Apart by Horses, White Mystery, The Greenhornes, Creepoid, Mickey and more.


Shangri-la (1016 East 6th St) -starting at 8pm- True Panther Showcase featuring Trash Talk, DOM, Nite Jewel, Unknown Mort, Orchestra, Janka Nabay, Cass McCombs, Love Inks, Melted Toys. with DJ sets by Ghost on Tape, Deadboy, Glasser and Samps.



About Reed’s, Inc.

Reed’s, Inc. makes the top selling natural sodas in the natural foods industry, sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning, non-alcoholic Ginger Brews are unique in the beverage industry. Ginger Brews are made using fresh ginger, spices and fruits with a brewing process that predates commercial soft drinks. Reed’s, Inc. owns Virgil’s Root Beer, the top-selling cola line in natural foods, as well as China Cola, the top-selling natural foods cola. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the drug store and grocery retail channels. Reed’s also acquired the Sonoma Sparkler brand at the end of 2009, an all natural sparkling juice celebration drink with an established customer base. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, and restaurants nationwide. Reed’s products are also sold in Canada and Mexico, along with a small presence in Europe, the Middle East, South Africa, Japan and Singapore. For more information about Reed’s, please visit the company’s website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.