Reed’s Sees Momentum from Record Second Quarter Results Continuing to Build

Company Expecting Solid Third Quarter and Year-End Results

Los Angeles, California, September 8, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, today announced that it sees its accelerating revenue growth to continuing into its 2010 fiscal third quarter.

“Revenues for our third fiscal quarter are projected to exceed $5 million, which is 26% ahead of last year,” stated Reed’s Chief Financial Officer, Jim Linesch. “Our overall 2010 sales are running over 20% higher than 2009, at a growth rate that we believe will continue through year-end and well into 2011.”