IC Places Says — “Invest in What You Love…”; Reed’s, Inc. Focus of New Article for the Cultural and Lifestyle Portal

LOS ANGELES, CA–(Marketwire – January 26, 2010) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, is the subject of a new IC Places (OTCBB: ICPA) article entitled, “Invest in What You Love, Son.” The article is available online at: http://www.icplaces.com/include/icstory.asp?cat=Business&storyuid=samblis12333&citysite= orlando

In the article, author Steven Samblis said, “My father taught me many things, but one thing in particular stands out as possibly the most important philosophy of his investment strategy, ‘Invest in what you love, Son.’ I only buy shares in companies that have a product I would buy. Better yet, I only buy shares in companies that have products or services that I would, as a salesperson, be proud to represent. After all, when you buy shares in a company you become one of the owners of that company. That’s step one.”

Reed’s also received coverage on Samblis’ weekly syndicated Internet show, “The Home Entertainment Review”, which airs on 350 IC Places city websites nationally www.icplaces.com, on Mevio at www.dvdreview.mevio.com and on TV through a syndication with i2.tv. The show has 10 million viewers over all the networks it appears on.

“I think the article brings up a great point, one which Peter Lynch, the famous Fidelity mutual fund manager made popular in one of his books. Buy what you know and understand,” stated Mr. Chris Reed, Founder and CEO of Reed’s, Inc. “This goes for the products you put in your body first and foremost. I began making Reed’s Ginger Brew in my kitchen, over twenty years ago. I followed my passion and have been able to bring the best all natural sodas to the market. We’re really excited that IC Places put this article together and also featured our products on its weekly TV show.”

Mr. Reed added, “Our success has been based on the consumer loving our products, for a variety of reasons. Our use of ginger is one of the key differentiators from all the other so called ‘herbal’ and functional sodas available. Ginger has been studied extensively, and is one of the only functional ingredients that can legitimately claim health benefits.”

About IC Places

IC Places owns and operates 350 U.S. city websites offering virtual keyhole views of the social, business, and cultural life in each city. Conversation in each city is fueled by a mixture of National, Regional and Local Journalists, including: Chris Knipp, John Stossel, Chuck Norris, Pat Buchanan and Margo Howard — Niece of beloved advice columnist Dear Abby. The company is publicly traded on the OTCBB Symbol ICPA.

About Reed’s, Inc.

Reed’s, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed’s added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed’s, please visit the company’s website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

Follow Reed’s on Twitter at: http://www.twitter.com/reedsgingerbrew

Reed’s Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf

Subscribe to Reed’s RSS feed at: http://www.irthcommunications.com/REED_rss.xml

More information can be found at: http://www.irthcommunications.com/clients_REED.php

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.