Reed's Announces Kosher Certification on All Beverages

LOS ANGELES, CA–(Marketwired – Jul 31, 2014) – Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, today announces that its West Coast production facility has been certified Kosher for its entire line of brewed non-alcoholic beverages — including Reed’s Ginger Brew, Reed’s Culture Club Kombuchas and Virgil’s Sodas. The plant is certified by the Union of Orthodox Jewish Congregations of America (OU). The Kosher trademark will start appearing on all product labels as the new labels get deployed. The East Coast facility is already certified.

“Our West Coast facility went through a thorough seven-step process to obtain the OU certification, including an ingredient and equipment kasherization,” said Chris Reed, founder and CEO of Reed’s. “We stand behind the quality and purity of all of our Reed’s beverages, and this certification by the OU reinforces that commitment.”

Nearly 1 million products worldwide carry the OU symbol. According to the latest data from Lubicom Marketing and Consulting, there are 12.1 million kosher U.S. consumers in a $12.5 billion industry. Forty percent of kosher sales occur on the eve of Passover. 

About the OU
The Orthodox Union, known by the OU symbol, is the world’s largest kosher certification organization. Founded in 1898, the OU and its more than 500 employees certify three-quarters-of-a-million products and ingredients in 8,000 plants in more than 90 countries. The OU impacts the larger Jewish world through its youth and educational programs like NCSY, NCSY Alumni, JLIC (Jewish Learning Initiative on Campus), Israel Free Spirit- Taglit Birthright and others; Yachad and its disability support networks; the OU Job Board; the OU Advocacy non-partisan political action arm; Community Engagement and Synagogue Services; OU Israel; the OU Press publishing division; OU.org, OUtorah.org; and Jewish Action magazine. Each and every day, countless Jewish individuals and families around the world are positively impacted by the work of the Orthodox Union.

About Reed’s, Inc.
Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed’s products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains. The company is celebrating 25 years of hand crafting the best sodas in the world, naturally, in 2014.

For more information about Reed’s, please visit the Company’s website at: http://www.reedsinc.com or call 800-99-REEDS.
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SAFE HARBOR STATEMENT 
Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.