Reed's Extra Ginger Brew to Be Served at 42 McMenamins Locations Throughout the Pacific Northwest

LOS ANGELES, CA–(Marketwire – October 7, 2009) – Reed’s, Inc. (NASDAQ: REED) maker of the top-selling sodas in natural food stores nationwide, announced today that its Reed’s Extra Ginger Brew is now being served in 42 of 56 McMenamins properties. Reed’s Extra Ginger Brew and Bacardi’s 42 Below Vodka, will be served together as a new featured McMenamins signature cocktail called the “New Zealand Mule.”

McMenamins is located in the Pacific Northwest and was founded by brothers Mike and Brian McMenamin. Today they operate 56 Pub, Brewery, Hotel and Movie Theater locations throughout the Oregon and Washington marketplace.

Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “We are extremely excited about McMenamins offering our Reed’s Extra Ginger Brew in most of their locations throughout the Pacific Northwest. McMenamins is one of the most unique gathering places for family and friends in the US, and we are extremely proud to bring our premium Reed’s Ginger Brew to their customers.”

About Reed’s, Inc.

Reed’s, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed’s, please visit the company’s website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

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SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.