Reed's, Inc. Announces Bulk Barn, Canada's Largest Bulk Food Retailer, to Carry Selected Reed's Beverages

LOS ANGELES, CA–(Marketwire – September 21, 2010) –  Reed’s, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of the top selling sodas in natural food stores nationwide, announced today that Bulk Barn, which operates over 130 retail stores across Canada, has begun carrying selected Reed’s beverages in all of its stores in Canada.

“We are thrilled to be working with Bulk Barn, the largest bulk food retailer in Canada offering the best, freshest selection of premium products and packaged items in the country,” said Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Bulk Barn carries over 4,000 quality items, from grains, spices, nuts, candies, exotic dried fruits, vitamins, supplements, and a host of healthy and natural food products, and we will be one of only a few beverage lines carried in their stores. Our all natural sodas offer the perfect addition to Bulk Barn’s wide selection of premium quality products. We are excited to work with them and increase our presence in Canada by offering Bulk Barn customers the finest natural beverages in the world.”

Neal Cohane, Reed’s Senior VP of Sales and Marketing, stated, “We continue our North American expansion. Bulk Barn will help expand Reed’s presence in all Canadian provinces except B.C. Opportunities to build our brand in Canada are untapped. Gaining entry into a prestigious retailer like Bulk Barn will only help build our momentum moving forward. Canadian consumers are sophisticated shoppers looking for natural and organic brands. Reed’s is a tremendous alternative to the everyday ordinary.”

About Reed’s, Inc.

Reed’s, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed’s, please visit the company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

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SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.