Reed's, Inc. Announces Distribution Into Stop & Shop Supermarket Chain

LOS ANGELES, CA–(Marketwire – Jun 14, 2011) – Reed’s, Inc. (NASDAQ: REED) announced today that it has gained expanded distribution into more than 350+ Stop & Shop supermarket locations. Stop & Shop, a division of Royal Ahold, agreed to authorize 6 Reed’s and Virgil’s skus to be merchandised in the main beverage aisle of all stores. Distribution into the stores begins immediately and should be on shelf before the end of June 2011.

Neal Cohane, Senior Vice President of Sales and Marketing for Reed’s, Inc. stated, “This is a tremendous step forward for the Reed’s and Virgil’s brands. Stop & Shop is an extremely important leader in the New England and Metro NY grocery retail market. We are kicking off the summer selling season with strong momentum. This new distribution partnership with Stop & Shop will enhance our leadership position in the premium bottled carbonated soft drink category, further fueling our ACV ‘build-out’ momentum.”

About Reed’s, Inc.
Reed’s, Inc. makes the top selling natural sodas in the natural foods industry, sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning, non-alcoholic Ginger Brews are unique in the beverage industry. Ginger Brews are made using fresh ginger, spices and fruits with a brewing process that predates commercial soft drinks. Reed’s, Inc. owns Virgil’s Root Beer, the top-selling cola line in natural foods, as well as China Cola, the top-selling natural foods cola. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the drug store and grocery retail channels. Reed’s also acquired the Sonoma Sparkler brand at the end of 2009, an all natural sparkling juice celebration drink with an established customer base. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, and restaurants nationwide. Reed’s products are also sold in Canada and Mexico, along with a small presence in Europe, the Middle East, South Africa, Japan and Singapore. For more information about Reed’s, please visit the company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed’s on Twitter at http://twitter.com/reedsgingerbrew

Reed’s Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf

About Stop & Shop
The Stop & Shop Supermarket Company employs more than 59,000 associates and operates more than 375 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey. The company is a member of the US Green Building Council and has been awarded LEED (EB) certifications for 50 of its existing stores. Stop & Shop has been recognized by the EPA for the superior energy management of its stores and is also a member of the EPA’s Smart Way program.