Reed’s, Inc. Announces Fred Meyer to Carry ‘Reed’s Rx’ Remedy for Nausea

LOS ANGELES, CA–(Marketwire – July 13, 2010) –  Reed’s, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that Fred Meyer, which operates 129 multi-department stores in Alaska, Idaho, Oregon and Washington, will begin carrying ‘Reed’s Rx’ over-the-counter ginger-based remedies for nausea and motion sickness in all of its locations.

“We continue to see growing interest from major retailers and consumers for a natural remedy to ease the discomfort of motion sickness and nausea,” said Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Ginger has been known as one of the best herbal remedies for treating nausea and upset stomachs for centuries. We have received many testimonials over the years from consumers about how our ginger-based beverages are effective in relieving morning sickness and motion sickness, so we created the ‘Reed’s Rx’ product line.” Added Mr. Reed, “As a pioneer in one-stop shopping, Fred Meyer has a long tradition of providing fresh foods and educating consumers about healthy living and choices, and is committed to offering the highest quality products in their grocery departments and pharmacies. We are excited that the ‘Reed’s Rx’ line will now be available in all Fred Meyer superstores.”

Bob Lyon, Western Region VP of Sales at Reed’s, Inc., stated, “We’re thrilled to work with Fred Meyer and expand Reed’s over-the-counter remedy for nausea nationally. Since launching the ‘Reed’s Rx’ product line in March, we have seen increasing interest from leading retailers and drug stores that are integrating natural alternatives and remedies into their stomach aisles. This presents an exciting opportunity to significantly expand the ‘Reed’s Rx’ line and grow our sales beyond the traditional food and supermarkets product segments.”

About Reed’s, Inc.

Reed’s, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed’s, please visit the company’s website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

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About Fred Meyer

Fred Meyer Stores, based in Portland, offers one-stop shopping at its 129 multi-department stores in four western states. Nearly 30,000 Fred Meyer associates help customers fill their food, apparel and general merchandise needs in Alaska, Idaho, Oregon and Washington. Stores carry more than 250,000 products under one roof. Additionally, Fred Meyer donates more than 5 million pounds of food to food banks in its four-state market and contributes more than $5 million to communities across the Northwest each year through grants from the Fred Meyer Foundation as well as product donations, cash donations and sponsorships. Fred Meyer is a division of Kroger Co. (NYSE: KG), the nation’s largest traditional grocery retailer. For more information, please visit www.fredmeyer.com.

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.