Reed's, Inc. Announces Midwest Pepsi Bottler to Begin Distributing Reed's Culture Club Kombucha

LOS ANGELES, CA–(Marketwired – Jun 5, 2013) – Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Bernick’s will begin distributing Reed’s Culture Club Kombucha throughout the state of Minnesota and select cities in Wisconsin. Headquartered in Waite Park, MN, Bernick’s is a fully integrated Pepsi-Cola bottler with refrigerated storage capabilities. Bernick’s has been delivering outstanding products such as Reed’s Ginger Brews, Virgil’s Sodas, Pepsi Cola, Mountain Dew, Dr Pepper, Miller Brewing brands and New England Coffee, just to name a few.

Neal Cohane, Senior Vice President of Sales & Marketing for Reed’s, Inc., commented, ”Bernick’s has been an outstanding partner of Reed’s since 2011. In today’s ever-changing beverage landscape, Bernick’s has proven themselves to be forward-thinking beverage experts. Not only does Bernick’s recognize the strength of the Kombucha category, but they clearly understand what distinguishes the Reed’s Culture Club Kombucha brands and flavors from all others in this category. This enhanced partnership with Bernick’s will drive volume and increase exposure of Reed’s Culture Club Kombucha, further fueling the momentum we are experiencing across the country.”

About Bernick’s

Bernick’s is a fourth-generation family-owned business that proudly distributes Pepsi and Miller products, along with New England Coffee, and a wide variety of snacks, craft beers, energy drinks, waters, and juices. Bernick’s has been providing full service beverage, vending, and food service solutions to the Central Minnesota area since 1916.

The company is headquartered in Waite Park, MN, and has facilities in Bemidji, Brainerd, Duluth, Twin Cities, and Willmar, Minnesota; and Dresser, Wisconsin. For more information on Bernick’s please visit www.bernicks.com.

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains. Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed’s, please visit the Company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

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SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.