Reed's, Inc. Announces New Distribution for Greater San Francisco Bay Area Market

LOS ANGELES, CA–(Marketwire – Oct 23, 2012) –  Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a new distribution agreement with Geyser Beverage Co, a full service beverage distributor headquartered in Livermore, CA, just outside the city of San Francisco. Geyser Beverage is a fully integrated direct store delivery distributor specializing in the distribution of refrigerated and non refrigerated non alcoholic brands, including Orangina, Nantucket Nectars, and Evian Water, just to name a few.

Neal Cohane, Senior Vice President of Sales & Marketing for Reed’s, Inc., commented, ”Geyser Beverage Co has been specializing in the distribution of premium, specialty soft drink brands in the greater San Francisco market for more than 30 years. Our partnership with Geyser will ensure consumers will not only be able to find our Reed’s and Virgil’s brands in the city of San Francisco, but our new Reed’s Culture Club Kombucha will soon be found in many specialty stores and eateries throughout the Bay Area. Demand for Reed’s and Virgil’s Premium Craft soda continues to intensify, while our new kombucha launch gains distribution traction throughout the US.”

About Geyser Beverage Co.

Geyser Beverage Co is a beverage distribution company that has been serving the greater San Francisco Bay Area for over 30 years. Geyser has been involved in pioneering many products within their geographic territory, including Evian Water, Orangina, Nantucket Nectars and many more. Geyser has continued to grow and evolve as the industry has changed, always seeking products that are current, introducing something new to the industry, while continuing to deliver favorites to new and different channels of business.

Geyser operates a fully refrigerated distribution warehouse, headquartered out of Livermore, CA and operates a fleet of refrigerated delivery trucks for direct store delivery distribution. The sales force operates in over 15 greater Bay Area counties, specializing in personalized service to all stores.

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains. Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed’s, please visit the Company’s website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.