Reed's, Inc. Announces New Distribution for Reed's Culture Club Kombucha Line Throughout Mid Atlantic Market

LOS ANGELES, CA–(Marketwire – Nov 27, 2012) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Hana Food Distributors Inc. will be distributing their new Reed’s Culture Club Kombucha throughout the greater Washington, D.C. market. Headquartered in Forestville, Maryland, Hana Food Distributors is a full service gourmet and specialty foods distributor. Their customer base includes supermarkets, grocery stores, delicatessens, convenience stores, gas stations and newsstands located throughout Maryland, Virginia and North Carolina markets. Distributing brands like Bolthouse Brands, GT Synergy, Naked Juice, Horizon Organic Dairy, Organic Valley Dairy Products and San Pellegrino Water, Hana’s primary focus is to deliver gourmet quality, healthier, all natural foods throughout their marketplace.

Neal Cohane, Senior Vice President of Sales & Marketing for Reed’s, Inc., commented, ”Hana Distributors opens Reed’s Culture Club Kombucha to Mid Atlantic consumers looking for the best tasting Kombucha in the market today. Securing this distribution with Hana will provide Reed’s new exposure and a foothold in open coolers, as well as refrigerated dairy and produce sections throughout supermarket and specialty stores in this key marketplace.”

About Hana Food Distributors, Inc.

Hana Food Distributors is one of the largest organic, gourmet and specialty food distributors in the Washington, D.C., Virginia, Maryland and North Carolina area. With focus on the eastern seaboard region, they bring value to customers by building strong business relationships and delivering quality that people have come to expect from their products. Hana carries over 3,000 products in the gourmet grocery and food category. After outgrowing their initial warehouse in Virginia in 2007, Hana relocated the company headquarters to Maryland. They hope to continue sharing their history of providing quality products and services. Learn more about how Hana Food Distributors can help your business by visiting: http://www.hanafoodinc.com

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains. Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed’s, please visit the Company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

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SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.