Reed's, Inc. Announces Partnership With Odom Corporation

LOS ANGELES, CA–(Marketwire – April 2, 2009) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide announced today that it has formed a partnership with Bellevue, Washington based Odom Corporation. The Odom Corporation currently distributes Coca-Cola, Miller Beer and Coors Beer, along with many other fine beverage products in three states — Alaska, Washington and Northern Idaho.

Neal Cohane, Senior VP of Sales & Marketing stated, “Odom is an important distribution partner for Reed’s in the Pacific Northwest region. With a team of more than 1,500 associates in this market, Odom will substantially strengthen our presence in all channels of business.”

“The Pacific Northwest is growing into an extremely important market for Reed’s,” added Cohane. “The consumer culture there is very conscious of natural and organic products, and our brands are performing extremely well in natural/mainstream retailers. We look forward to building a solid long-term relationship with the Odom team.”

John Odom President and CEO of The Odom Corporation commented, “Reed’s brings a very unique soft drink proposition in a rapidly growing segment of the soft drink market. We are pleased to provide the sales and delivery to retail outlets.”

About The Odom Corporation

The Odom Corporation (Odom) is one of the Northwest’s leading beverage distributors of foreign and domestic beers, wines, spirits and soft drinks, including Coca-Cola of Alaska. Odom is a second generation family business founded in 1934 — equally owned by John, Bill and Jim Odom and is proudly celebrating its 75th anniversary in 2009. The Company employs over 1,500 associates who sell and distribute more than 20 million cases annually. For more information about Odom, please visit

About Reed’s, Inc.

Reed’s, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed’s, please visit the company’s website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.