Reed’s Inc. Announces Record Revenues of $30 Million for 2012

LOS ANGELES, CA–(Marketwire – Feb 26, 2013) –  Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that annual revenues for 2012 increased 20% to more than $30 million.

Chris Reed, Founder, Chairman and CEO of Reed’s Inc., stated, “Our Kombucha launch in 2012 continues to dominate our marketing efforts. It is not unusual for individual store sales of our Kombucha to exceed the sales of all our other products combined. We’re working hard to expand these early successes to our full account base. Branded products continue fueling our expansion, growing at 20% for the fourth quarter and the early part of 2013. We expect full year 2013 to be just as strong, if not stronger for our core brands of Reed’s Ginger Brews and Virgil’s premium sodas.

Our private label business grew 23% for the year 2012. We have recently secured new private label contracts that will continue to fuel growth and drive incremental revenue for 2013. With the launch of new Reed’s Culture Club Kombucha we have now diversified our business into three large revenue growth streams; Reed’s Culture Club Kombucha, Reed’s and Virgil’s premium soda and private label. We are confident that our directional strategy will ensure that 2013 growth will outpace our performance in 2012.”

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains. Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed’s, please visit the Company’s website at: http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed’s on Twitter at http://twitter.com/reedsgingerbrew
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SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.