Reed's, Inc. Announces Record Revenues of Over $20 Million for 2010

LOS ANGELES, CA–(Marketwire – January 18, 2011) – Reed’s, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that revenues increased 34% and exceeded $20 million for 2010, surpassing its 30% guidance as product sales increased across all categories.

“We continue to experience strong growth in our branded products,” said Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “In addition, our private label business continues to grow even faster. This is helping to fuel the growth of Reed’s and Virgil’s brands as we work with some of the best, well-known retailers in the world. As we stated in the past, we continue to finance the growth of our brands from the gross profits of our private label business. We expect to see the same kind of revenue acceleration in 2011 as in 2010 as we launch new branded products and increase our distribution into mainstream supermarkets and natural food stores.”

Mr. Reed added, “We believe our record top line results for 2010 reflect the integral value of Reed’s business model with our private label initiative fueling the increase of sales of our branded products. We continue to see momentum build here. “

About Reed’s, Inc.

Reed’s, Inc. makes the top selling natural sodas in the natural foods industry, sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning, non-alcoholic Ginger Brews are unique in the beverage industry. Ginger Brews are made using fresh ginger, spices and fruits with a brewing process that predates commercial soft drinks. Reed’s, Inc. owns Virgil’s Root Beer, the top-selling cola line in natural foods, as well as China Cola, the top-selling natural foods cola. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the drug store and grocery retail channels. Reed’s also acquired the Sonoma Sparkler brand at the end of 2009, an all natural sparkling juice celebration drink with an established customer base. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams. 

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, and restaurants nationwide. Reed’s products are also sold in Canada and Mexico, along with a small presence in Europe, the Middle East, South Africa, Japan and Singapore.

For more information about Reed’s, please visit the company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

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SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.