Reed's, Inc. Announces Reed's and Virgil's Premium Craft Sodas Now Authorized at Lowes Foods, LLC

LOS ANGELES, CA–(Marketwired – Aug 19, 2014) – Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Lowes Foods, LLC, headquartered in Winston-Salem, NC will begin carrying Reed’s and Virgil’s brands effective immediately. Lowes Foods operates over 100 full-service specialty supermarkets in North Carolina, South Carolina and Virginia. Lowes will feature a minimum of five Reed’s and Virgil’s flavors in the premium beverage set in approximately 85 of their supermarkets throughout the South.

Neal Cohane, Senior Vice President Sales & Marketing for Reed’s, Inc., stated, “We are enthusiastic about partnering with Lowes Foods… a unique and innovative retailer, recently voted 2014 Reader’s Choice winner by the Winston-Salem Journal for ‘Best Food Store’. The Reed’s and Virgil’s footprint is growing, and our ACV presence is expanding nationally, most recently in the South region. Our brands are in demand as food retailers across the country are coming to recognize the need to carry the number one premium craft sodas, Reed’s and Virgil’s. While traditional carbonated soft drink growth has stagnated over the years, Reed’s & Virgil’s brand volume and recognition is flourishing.”

About Lowes Foods, LLC
Founded in 1954, Lowes Foods employs nearly 9,000 people and operates over 100 full-service supermarkets in North Carolina, South Carolina and Virginia. Locally owned and operated, Lowes Foods is truly a homegrown company committed to bringing community back to the table by providing customers with the freshest and most innovative local products from local suppliers. The company maintains a strong focus on exceptional customer attention with services like Lowes Foods To Go personal shopping and gas rewards discounts. To learn more, visit www.lowesfoods.com or follow Lowes Foods on Facebook or Twitter. Lowes Foods, LLC is a wholly owned subsidiary of Alex Lee, Inc.

About Alex Lee
Founded in 1931, Alex Lee, Inc. is a family owned company based in Hickory, North Carolina. Employing over 10,000 people, Alex Lee, Inc. is the holding company for Merchants Distributors, LLC and Lowes Foods, LLC which includes Just Save stores. Locally owned and operated, Alex Lee, Inc. is a full-service food distribution operation with both grocery wholesale distribution and retail grocery stores. More information on Alex Lee, Inc. can be found at www.alexlee.com.

About Reed’s, Inc.
Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed’s products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains.

For more information about Reed’s, please visit the Company’s website at: http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed’s on Twitter at http://twitter.com/reedsgingerbrew
Reed’s Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew

SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.