Reed's, Inc. Engages Marsham International to Represent Brands in Eastern Canada

LOS ANGELES, CA–(Marketwire – December 22, 2009) – Reed’s, Inc. (NASDAQ: REED) (NASDAQ: REEDR), maker of the top-selling sodas in natural food stores across the United States, announced its partnering up with Marsham International Food Brokers, Inc. out of Richmond Hill, Ontario, Canada. Marsham International represents many of the major natural food companies in eastern Canada. This partnership with Marsham will help the Reed’s, Virgil’s, China Cola and Sonoma Sparkler brands gain a strategic foothold in some of the largest Canadian grocery retailers including Loblaws and Sobeys.

Christopher Reed, Founder Chairman and CEO of Reed’s, Inc., stated, “We are thrilled to be working with Marsham International.” He added, “They are the premier natural food brokerage firm in eastern Canada. The natural food industry in Canada is very active. Many top US natural food brands are major players in Canada. We have a significant opportunity in Canada.” Paul Marsham, CEO and Founder of Marsham International, stated, “We are excited to be representing Reed’s, Inc. brands in eastern Canada. I have followed these brands for years and have seen them grow into a real natural beverage powerhouse. I am sure we can add considerable value to these brands through our natural food network.”

About Reed’s, Inc.

Reed’s, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed’s added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed’s, please visit the company’s website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.