LOS ANGELES, CA–(Marketwire – July 14, 2009) – Reed’s, Inc. (
“Weis Markets is an important regional grocery retailer for Reed’s,” stated Neal Cohane, Senior VP of Sales & Marketing. “The most important element of this expanded relationship is the movement of the product from the ‘specialty/natural’ aisle into the main beverage aisle. This will give Reed’s and Virgil’s substantial increased visibility and competitive pricing.”
Mr. David Hepfinger, President & CEO of Weis Markets commented, “We are extremely excited about expanding our offerings of the Reed’s & Virgil’s brands to all 154 Weis locations. We are pleased to pass on tremendous savings on this great, all natural brand to our loyal customers.”
Mr. Chris Reed, Founder and CEO of Reed’s, Inc., added, “Weis Markets represents the type of relationships we are trying to build in the mainstream grocery marketplace. We have negotiated the movement from a slower traffic area of the store to the fast-paced mainstream beverage aisle. We have also negotiated lower retails by getting all the parties working together to maximize brand volumes and profits. We expect to see a significant increase in sales from Weis Markets, similar to the other supermarket chains where we have this enhanced relationship.”
About Reed’s, Inc.
Reed’s, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.
Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed’s, please visit the company’s website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.
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SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.