LOS ANGELES, Dec. 19, 2008 — Reed's, Inc. (Nasdaq:REED) announced today the introduction of 12-packs of its 12 ounce longneck bottles sporting high impact graphics for Reed's Extra Ginger Brew and Virgil's Root Beer, the two top selling products at Reed's. The 12-pack will be available nationwide to mainstream grocery, natural food, gourmet and specialty, club and convenience stores.
Christopher Reed, Founder and CEO of Reed's, Inc, stated, “Every major beer company, including microbrews, offer beautifully designed 12-packs of their popular beers. The unique packaging of each brand helps display the image and perception of the brand. Consistent with our microbrewer philosophy and practices, we incorporated high impact graphics into our 12-pack packaging, which we believe will expand our club store presence by serving as displays that function like billboards in our supermarket accounts. As two of the top selling products within the natural foods channel, Reed's Extra Ginger Brew and Virgil's Root Beer were perfect candidates for a 12-pack package. Our new 12-pack offering complements our existing 4-pack offerings while providing greater convenience and value to our consumers.”
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company has acquired the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. Reed's products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: www.reedsgingerbrew.com or call 800-99-REEDS.
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed's goals and strategies, contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including difficulties in marketing its products and services, need for capital, competition from other companies and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.
CONTACT: Integrated Corporate Relations John Mills 310.954.1105 firstname.lastname@example.org