Reed’s, Inc. Founder & Chairman Chris Reed on Cover of December Issue of Beverage World Magazine

LOS ANGELES, CA–(Marketwire – December 16, 2010) – Reed’s, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. is featured in the December 2010 issue of Beverage World Magazine, the premier industry publication that provides business intelligence for the $700-billion global beverage marketplace and examines the latest trends in the industry.

The cover story article featuring Reed’s Inc., titled ‘Some Serious Soda,’ examines the most popular artisanal sodas on the market, including Reed’s All Natural Jamaican-Style Ginger Brews, before leading to Beverage World’s round up of all things ‘Hot, Innovative and Trendsetting’ in the world of beverages. In the article, Reed’s is profiled for its use of all natural flavors and local ingredients in its award-winning beverages, its distinctive retro packaging, and for brewing sodas the old fashioned way. The article also discusses how artisanal beverages and super premium beverages such as Reed’s have room to grow and the potential that they have to change the industry. A link to the article in the December 2010 issue of Beverage World magazine can be found at: http://www.reedsinc.com/print/.

“We are thrilled to be featured on the cover of the December issue of Beverage World, which takes a very insightful look at the craft of soda making and the potential for artisanal beverages and all natural beverages such as Reed’s,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “It’s a real privilege to have the opportunity to be interviewed by Beverage World as they discuss the outlook for beverages such as Reed’s that use only the finest all-natural ingredients. It is a great honor and a validation of the hard work and innovation happening here at Reeds, Inc.”

About Reed’s, Inc.

Reed’s, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed’s, please visit the company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

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About Beverage World

Beverage World is the premier beverage industry publication that covers every angle of the $700 billion global beverage marketplace with U.S. and Global editions. The magazine features in-depth editorial features, essential news and exclusive research on the issues, trends, people and companies shaping the future of the beverage market. Beverage World has a global circulation of 48,000 and a monthly U.S. circulation of 34,000. Beverage World is part of the Beverage World Publications Group, with a mission to provide critical business intelligence needed by beverage producers, distributors and marketers to run their businesses in the dynamic global beverage market place. For more information about Beverage World’s publication and events, please visit www.beverageworld.com

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.