Reed's, Inc. Launches Las Vegas Expansion With Johnson Brothers Distribution

LOS ANGELES, CA–(Marketwire – Sep 20, 2011) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, today announced the launch of its products into the greater Las Vegas, NV marketplace with Johnson Brothers, one of the country’s top wine and liquor distributors with a very successful non-alcoholic products division.

Chris Reed, CEO, states, “Las Vegas is a tourist destination for people from around the world. It’s a great place to create awareness and trial for our beverages. We have had a modest presence in select supermarkets and natural food stores for years. It’s exciting to finally expand the Reed’s and Virgil’s portfolio of brands into the broader marketplace through our partnership with Johnson Brothers. They have a very successful track record selling and distributing some of the most recognizable alcoholic and non-alcoholic brands in the US. We are thrilled to be partnered with the leading distribution player in the greater Las Vegas market.”

About Johnson Brothers

Johnson Brothers is a family-owned wine, spirits, beer, and non-alcoholic beverages distributor with headquarters in St. Paul, Minnesota. Johnson Brothers has been providing world class service to customers throughout the United States since 1953. They now have distribution operations in 18 states throughout the north, south, east and western regions of the US. Their mission is very simple: to provide the best possible service to both their customers and supplier partners. Johnson Brothers is a modern, dynamic, progressive beverage company, yet grounded with old-fashioned values of hard work, loyalty, and a genuine commitment to excellence.

Reed’s Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf

About Reed’s, Inc.

Reed’s, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed’s, please visit the company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

Safe Harbor Statement

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent report on Form 10-K and, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.