Reed's, Inc. Partners With Superior Beverage Group of Columbus, Ohio

LOS ANGELES, CA–(Marketwired – Mar 4, 2014) – Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has established a new relationship with Superior Beverage Group of Columbus, Ohio, to begin immediate distribution of Reed’s Ginger Brews to on-premise/restaurant and bar retailers in Northeast and Central Ohio. Superior Beverage is a premier distributor of craft microbrews, domestic and imported beers, including MillerCoors, Blue Moon, Guinness, Labatt’s and many others.

Neal Cohane, Senior Vice President of Sales and Marketing for Reed’s, Inc. stated, “This is a great opportunity and unique partnership with Superior Beverage Group. Superior will have an initial focus of driving Reed’s business in the restaurant and bar channel throughout 33 counties of Ohio, promoting our Reed’s Extra Ginger Brew as the foundation mixer for great Moscow Mules and Dark & Stormy’s. Superior understands the revival of these classic cocktails becoming re-popularized, and their on-premise sales reps have been experiencing increased demand for Reed’s Ginger Brews. Even the Wall Street Journal refers to the Moscow Mule as the “It” cocktail of the moment (WSJ Dec 16, 2013). Now that Superior Beverage is armed with the number one ginger beer in the country, we look forward to the increased market presence that this partnership will bring.”

About Superior Beverage Group
Superior Beverage Group provides Ohioans with the finest beverages in the state, with roots that date back to 1922. With over 600 associates, we service 33 counties in Northeast and Central Ohio. Superior Beverage Group represents a world-class portfolio of over 475 wine and beer brands, delivering to over 11,000 retailers with unsurpassed customer service. Superior is proud to be a responsible member of the communities we serve and support various local, regional and national charities throughout the year.

About Reed’s, Inc.
Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food and mainstream supermarkets nationwide. In addition, Reed’s products can be found in convenience stores, bars, restaurants and gourmet retailers. The company’s products can also be found in Canada, Mexico and other international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains.

For more information about Reed’s, please visit the Company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed’s on Twitter at http://twitter.com/reedsgingerbrew
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SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.