Reed's, Inc. to Showcase New Private Label Offerings at the Private Label Marketing Association (PLMA) 2009 Trade Show

LOS ANGELES, CA–(Marketwire – November 11, 2009) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it will be exhibiting at the Private Label Marketing Association (PLMA) 2009 Private Label Trade Show in Chicago, Illinois, November 15th – 17th. Reed’s will be located in Booth #1368.

PLMA is the only trade show devoted entirely to store brands. For almost 30 years, PLMA’s annual private label trade show has been the place where retailers and suppliers meet to build their private label businesses.

Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., commented, “We made the decision to enter the private label business and have committed to building it to the point where it contributes significantly to our overall revenues. This exhibition is an important event for us to showcase our private label capabilities, meet buyers and distributors and forge new relationships. We think Reed’s is going to surprise a lot of people with our new private label initiatives, and we intend to make a lasting impression.”

Mr. Reed added, “We’ve already inked our first two private label deals with major national retailers and are in active conversations with more. I am confident that we will be increasing our private label accounts. We have re-tooled our bottling plant and energized our sales and marketing team, which has worked hard to establish a pipeline of private label business that should lead to a record year for Reed’s in 2010. We’re not ignoring our branded business at all; in fact our private label business has had a very positive effect on our branded business by increasing our relationship with major national chains.”

According to the PLMA, “Store brands now account for one of every five items sold in U.S. supermarkets, drug chains and mass merchandisers. They represent more than $83 billion of current business at retail and are achieving new levels of growth every year.”

The PLMA website reports that, “Americans are switching to store brands. Across all channels, consumers are buying more private label than ever before. Nielsen reports that private label sales have increased by 12% in supermarkets, drug chains and mass merchandisers since last summer. Total sales for the year reached $80 billion and unit market share rose to more than 22%. The trend is going to continue, too. According to a new Roper survey, more than 60% of all shoppers now say that they purchase store brands frequently, up from 40% just three years ago. Eight out of 10 consumers say that store brands are ‘as good or better’ than national brands, and nearly 20% of shoppers expect to buy more private label in the year ahead.”

More information on the PLMA 2009 Private Label Trade Show can be found at:

About Reed’s, Inc.

Reed’s, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed’s, please visit the company’s website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.