‘Reed’s Rx’ Line of Anti-Nausea Products to Be Carried in Publix Super Markets

LOS ANGELES, CA–(Marketwire – August 3, 2010) –  Reed’s, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that Publix Super Markets, which operates 1020 supermarkets in Florida, Georgia, South Carolina, Alabama, and Tennessee, will begin carrying Reed’s Natural Ginger Nausea Relief, a ginger-based remedy for nausea and motion sickness, in the over-the-counter remedy aisle in all of Publix locations.

“This is a terrific fit for both Reed’s and Publix and we are excited to introduce Reed’s Ginger Nausea Relief into all Publix supermarket locations in the Southeast and expand our distribution,” said Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “About 75% of Publix stores also include pharmacies, which have ranked number one in customer satisfaction among supermarket pharmacies for four years. As one of the largest regional natural grocery chains in the U.S., Publix is committed to offering its customers the finest premium products and freshest foods available anywhere.” 

Eddie Pearson, Reed’s VP of Sales Southern Region, commented, “Publix is the dominant supermarket chain of Florida, with stores also in Georgia, South Carolina, Alabama, and Tennessee, and is committed to customer service and offering its shoppers the best premium and natural products available anywhere in the U.S. We are excited to expand Reed’s All Natural Ginger Nausea Relief throughout the Southeast marketplace and look forward to developing exciting programs with Publix.” 

About Reed’s, Inc.
Reed’s, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed’s, please visit the company’s website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

Follow Reed’s on Twitter at: http://www.twitter.com/reedsgingerbrew

Reed’s Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf

Subscribe to Reed’s RSS feed at: http://www.irthcommunications.com/REED_rss.xml

More information can be found at: http://www.irthcommunications.com/clients_REED.php

About Publix Super Markets, Inc.
Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States with 1020 supermarkets in Florida, Georgia, South Carolina, Alabama, and Tennessee. Publix is one of the 10 largest-volume supermarket chains in the country with 2009 retail sales of $24.3 billion. With over 142,000 employees Publix and its associates excel in community involvement, volunteerism and a commitment to our market areas and beyond. Publix’s commitment to diversity has contributed to its success in being a great place to work and shop. For more information, please visit www.publix.com

SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.