People often ask me: â€œHow is your ginger brew made?â€ My answer? With love and happiness. Well that is the truth really. Of course we use raw ginger, real natural honey and filtered sparkling water, but the most important ingredient is good healthy fun.
The fact is that most companies that make soda generally make over-sugared (is that a word? it is nowâ€¦) drinks that remind me of Calvin and Hobbes â€œchocolate frosted sugar bombsâ€ candy cereal.
Have you ever witnessed a kid on a sugar kick? It will only take you one single time with a kid tearing around the house or mall after a regular soda, or heaven forbid, an extreme sports style â€œenergy drinkâ€, to be convinced that all natural and wholesome is the way to go.
When Reeds Inc was first started it was born of a love of ginger and the good that it did. It was not solely a business that went after straight sales to the masses. It is the ultimate David vs. Goliath story except that instead of stones and a catapult, we use ginger and wholesome ingredients. And you know what? I am happy with that. The connection we have to our customers is something that never ceases to amaze me and at the same time warm my heart. And people sense that. I know because we get their emails and tweets.
Every bottle of our brew has been handcrafted in small numbered batches at our headquarters. We oversee every single step of the process so we know its good and done right. That is what I love about it. It is old school. Made right here in the USA by real people with love. Now that is a way to work and that is how we do it.