Reed’s Inc. Refreshes Oscar Weekend as Sponsor of Red Carpet Style Lounge

Reed’s Inc. sponsors the Red Carpet Style Lounge in honor of the 83rd Academy Awards hosted by Secret Room Events.

 

Beverly Hills, CA, Feb 25, 2011 — Reed’s, Inc. (NASDAQ: REED -News) (OTC.BB:REEDPNews), has been invited to share it’s natural sodas and beverages with Academy Award nominated actors, directors, writers and other attendees at the exclusive Red Carpet Style Lounge hosted by Secret Room events. The event will take place at the extravagant Four Seasons Hotel in Beverly Hills on February 26th 2011.  Secret Room Events has selected spcaLA as the official charity of the event (spcaLA will be onsite) and Reed’s will be donating a selection of products to be included in a gift bag signed by celebrity nominees and auctioned at the end of the evening. Reed’s will be showcased alongside other luxurious  products and services such as overwater bungalow stays at the Le Meridien Bora Bora, $10,000 designer couture gowns, custom shoes, skincare, handbags, cigars, travel goods, gourmet food and wine, kids items and more.

 

“We’re thrilled to be a part of such a great event. Secret Room Events have put together an amazing array of sponsors and we can’t wait to share our ginger brews with this caliber of people.” Said Reed’s Inc Founder and CEO, Chris Reed. “We are Los Angeles natives so we understand Oscar season is an exciting time for nominees and the entertainment industry and we can’t think of a better way to ease that stress than enjoying a Reed’s ginger brew.”

 

 

About Reed’s, Inc.

Reed’s, Inc. makes several brands of top selling natural sodas and beverages.  Their products are sold in over 10,500 stores throughout the natural foods industry and supermarkets nationwide. Reed’s six award-winning, non-alcoholic Ginger Brews are unique in the beverage industry as they are made using fresh ginger, spices and fruits with a brewing process that predates commercial soft drinks. The Company also produces a Natural Energy Elixir and ‘Reed’s Rx’, a Natural Ginger Nausea Relief product for the drug store and grocery retail channels. Reed’s, Inc. owns China Cola and the Virgil’s line of sodas that includes the award-winning Virgil’s Root Beer as well as Virgil’s Cream Soda, Black Cherry Cream Soda, Orange Cream Soda and Real Cola.  The Company has also introduced its new ‘Virgil’s Zero’ line of Stevia-sweetened diet sodas in all these popular flavors. In 2009, Reed’s acquired the Sonoma Sparkler brand and started producing Private Label natural beverages for select national chains.  Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold internationally in Canada and Mexico, along with a small presence in Europe, the Middle East, Africa, Japan and Singapore. For more information about Reed’s, please visit the company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed’s on Twitter at http://twitter.com/reedsgingerbrew

Reed’s Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew-and- Virgils-Natural-Sodas/57143529039?ref=nf

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More information can be found at: http://www.irthcommunications.com/clients_REED.php

 

About Secret Room Events:

Secret Room Events ranks as top gift suite and gift bag producer for various awards shows and private celebrity events. For information on participation in a future gift bags and gift suites, please contact www.spcala.com for more information.secretroomevents@yahoo.com.

 

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

 

Press Contact:

Emily Straubel

Reed’s Inc.

Tel: 310.598.8948

E-mail: estraubel@reedsinc.com

Website: www.reedsinc.com